You’ve written a book. Yay you, writer guy. But now you’ve got to sell it. You’ve got to market the heck out of it. Those two things may well seem mutually exclusive. You wrote a book because you’re at heart a quiet, contemplative sort of fellow. A person who thinks a lot about words. But to market, you must now assume the persona of a dude striding down the street in full marching band dress, pounding a drum. There’s an irreconcilable disconnect at the heart of your endeavor. Which are you—a mousy writer dude, or an attention-seeking whack job?

Well, you’re both.